Hello!

I'm Madison Lowe

Public Relations
I help organizations build, manage, and engage with an invested and deeply connected brand community.
Email: madisonlowe21@gmail.com
Phone: +1 (416)-881-8708
Address: Vancouver, British Columbia
Hire Me
View Resume

Know More

I am a highly motivated Communications professional with three years of experience in public relations agencies where I have executed a wide range of PR initiatives for globally recognized brands.

My expertise lies in crafting clear and compelling narratives that effectively convey a brand's story and resonate with target audiences. I excel at transforming key messages into engaging content that captivates and connects, driving successful campaign outcomes and helping brands achieve their goals.

The dynamic nature of PR energizes me; I enjoy the fast-paced environment where creativity and strategy intersect.

My Expertise

Storytelling

  • My love for Communications stems from a passion for storytelling and a desire to create meaningful connections between brands and their audiences. I thrive on the challenge of transforming complex ideas and data into intriguing narratives that resonate with diverse audiences. 

Creativity

  • Working in the rapidly evolving landscape of PR and communications, I have developed a keen ability to generate fresh ideas for campaigns and develop effective solutions to challenges. My creativity and innovative thinking enhances the uniqueness of campaigns and can help them stand out in a crowded market. 

Relationship building

  • My strong interpersonal skills allow me to build meaningful connections with clients, media, and stakeholders. My ability to communicate effectively and understand the needs of others fosters trust and collaboration and improves the impact and reach of my initiatives. 

What I do

Research & Strategy

I am committed to prioritizing research in every communication initiative, helping to refine the communication strategy and enhance outcomes, ensuring that every campaign is data-driven and impactful.

01
Media Relations

Building strong relationships with journalists is essential; I personalize outreach and engage on social media to foster genuine connections. I develop engaging story angles that highlight each brand’s value and prepare comprehensive media kits with press releases, fact sheets, and high-quality images.

02
Issues & Crisis Management

I diligently monitor media coverage and sentiment to build communication strategies and identify potential issues early on.

03
Influencer Relations

I’m passionate about producing high-quality influencer content, ensuring it reflects brand messaging while maintaining the influencer's authentic voice. This approach results in content that drives engagement and delivers impactful campaign results.

04
Internal Communications

I craft clear and concise written materials to advance internal communication initiatives and foster a positive flow of information within organizations and effectively convey key updates and strategic goals.

05
Reporting

I measure and analyze the results of campaigns to identify key metrics and trends, and communicate these findings through dynamic presentations which highlight both successes and areas for improvement.

06

Education

Certificate in Public Relations2020 - 2021

Toronto Metropolitan University

Bachelor of Sociology2015 - 2019

Toronto Metropolitan University

Experience

Intern, Charming MediaSeptember - December 2021

■ Crafted compelling press releases, pitches, and sponsored editorial articles to effectively communicate campaign key messages and elevate brand awareness across health, wellness, retail, and beauty sectors.

■ Developed targeted media lists and spearheaded pitching initiatives to cultivate positive relationships with key media contacts.

■ Created content calendars and coordinated influencer collaborations to enhance community engagement and build social proof.

My Work

Writing Samples

Subway Sidekicks

To launch Subway’s new value snack menu, I crafted an informative press release detailing the announcement, coordinated its distribution via Businesswire, and pitched it to key lifestyle and industry media outlets. I also secured a paid inclusion in lifestyle publication Daily Hive – see the press release here and article here.

Subway Breakfast + Snackwiches

To promote Subway's expanded availability for breakfast and snacks throughout the day, I took the lead in writing and distributing a press release. You can view the press release here.

Never Miss Lunch

I spearheaded media relations for Subway’s fifth consecutive Never Miss Lunch initiative, designed to fight child hunger in Canada. I wrote and distributed the press release, developed a targeted media list, and coordinated lunch deliveries to local radio stations nationwide to secure on-air coverage. Please see the press release here and a fact sheet for broadcast media here.

Cold and Flu Roundup

I successfully secured a paid opportunity to feature four clients in a cold and flu season roundup in a lifestyle publication. I wrote an article that highlighted the benefits of each product, positioning them as essential for maintaining health during the fall and winter months. You can view the article on HOLR Magazine here.

Gift Guide Roundup

For the holiday season, I secured a paid article placement in the popular lifestyle publication VitaDaily, presenting an 'All-Canadian' gift guide that exclusively featured our clients. I authored the piece, highlighting small Canadian brands and promoting a shop-local perspective. Please see the article here.

My Work

Events

Grey Goose

I worked on Grey Goose Vodka’s integrated agency team to help plan a glamorous Paris Fashion Week themed cocktail party, coordinated a partnership with Fashion Magazine, and led an influencer program that spread awareness of the campaign on social media. Please see the Fashion Magazine article here, and event recap here.

Yesway

I worked on Subway Canada’s integrated agency team to plan community-based events in Toronto, Vancouver, Calgary, and Montreal. I managed media and influencer invitations for all three events, led an influencer program to amplify key messaging and encourage attendance, engaged top-tier media and journalists, and showcased results in the wrap report, linked here.

D’usse x Nostalgia

I played a key role in organizing a two-part event with D’usse Cognac and Fat Joe to celebrate hip hop music and inspire aspiring artists. I supported many aspects of the event, including the guest list, celebrity partnerships, venue selection, run of show, and execution. Please view earned coverage of the event here and here.

My Work

Influencer Campaigns

Arm & Hammer Baking Soda

I managed an influencer program which demonstrated STEM activities for parents and their children to do with Arm & Hammer Baking Soda during summer vacation. You can see content here, here, and here.

Vitafusion

To showcase Vitafusion’s availability at Costco, I developed a strategic influencer plan, identified influencers, negotiated partnerships, wrote an influencer briefing book and coordinated content creation. Please view content here, here, and here.

Gravol

I led an influencer program highlighting how Gravol can help alleviate nausea during long road trips that are popular in Canada throughout the summer. We collaborated with travel and food influencers to create authentic content that resonated with their audiences, ensuring the messaging was both engaging and relevant. You can view content here, here, and here.

"Madison completed my class as the final course in her public relations certificate. She thrived in an asynchronous, online work environment and remained driven and dedicated throughout the course. In her final project, a 20 page feature article, Madison demonstrated her ability to apply public relations theory to real-world communications problems, as well as advanced research and writing skills."
Susan McDougall
Instructor, CDPR 107, Public Relations Project Course, Ryerson University
During her internship at Charming Media, Madison’s primary duties involved social media engagement, content creation, media list creation, influencer/media outreach and drafting and sending pitches. Madison’s performance was outstanding, and her key employee traits included working effectively in a team environment, virtually and in-person, impressive writing, quickly learning new skills to succeed in her role and asking for feedback on ways to improve. My team and I loved having Madison as part of our tight-knit team, and I’m happy to provide this recommendation. I’m confident that Madison will continue to exhibit a positive performance at her next workplace.
Scerina Ferron
Partner & President, Charming Media Inc.
My Blog

Current News

- November 8, 2021
What is customer experience?
- November 8, 2021
Importance Of Being A Team Member
- November 8, 2021
From Perfect to Positive
- November 8, 2021
What Are Team Management Skills?
Get in touch

Contact Me

I am available for commissions and collaborations,
and I’m excited to hear from you about new projects.

Get in touch

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